Started as a commercial printer in 1989, Pelican Enterprises Sdn Bhd (formerly known as Pelican Publishing Sdn Bhd) was incorporated in 1995 to capture the rising demand of children books. But due to the difficulty in buying high priced licensed children books from overseas in the local market at that time, Pelican decided to enquire from various licensors to license and publish popular branded children books locally.
Powerpuff Girls was our first licensed property and we quickly expanded to other licenses including Harry Potter, Finding Nemo, Star Wars, High School Musical, Ben 10, Transformers, and many more. Our publishing business continued to grow and we are now known as the largest licensed children book and magazine publisher in the region.
With the success in publishing, licensors were very eager to offer us licenses in other categories as well. In 2009, we expanded into plush toys, homed video DVDs, hardline plastic toys, bags and water bottles. Apparels were recently added into our portfolio in 2013, with both Thomas and Friends and Pororo on board. This year, we are releasing Sofia the First as our latest addition in apparel, followed by Dibo and Friends and Tayo the Little Bus.